Creative Head House of Glaze
Every month, Creative HEAD Magazine delivers an exciting mix of stunning fashion, informed industry coverage and inspiring features for UK hairdressers. We were asked to cover BTS at their House of Glaze event hosted at the electric space in London. They asked four Instagram influential colourists to sparkle up a storm with a brand new colour innovation, Shinefinity, from Wella Professionals. Getting their glaze on were Jordanna Cobella, Wella Professionals craft expert; James Earnshaw, Wella Professionals digital ambassador; Daisy Goord, Wella Professionals craft expert and Zoë Irwin, UK colour trends expert for Wella Professionals.
Alongside the BTS highlights we also produced a series of instagram reels featuring each glazer and their finished models.